Could a CRM give you pleasure?

I’m going to hazard a guess – you, the reader, have once felt some kind of strong emotional response while:

  • Watching a movie
  • Listening to a piece of music
  • Gazing at a work of art

…but probably never while online, confirming the purchase for your favourite detergent?

Let's take a step back for a moment...

Apple

Whether you love or hate their products, there's no denying their success.

Their ginormous resurgence over the last couple of decades hasn’t come from creating the best hardware but by how it makes a user feel.

Case in point – A common question hurled at Apple customers might be:

"Why would you pay $3,000 for something that would only cost $1,000 for the PC powered equivalent; you absolute buffoon!?"

It’s a fair question (minus the buffoon) and the answer was found by Steve Jobs and his team back in 2001, with the release of the original iPod.

They posed a radical question – What if Apple’s ultimate goal wasn’t (like their competitors) to increase profits. Instead, what if their primary goal was to give consumers pleasure from buying and using Apple products? Then the profits would take care of themselves.

It’s a discovery that has shaped many products since.

By replacing archaic clicking actions with more natural gestures, giving the user a feeling of goal completion through touch, or simply adding visual flourishes or animation when moving between processes.

If you can create something that feels natural and gives emotionally positive feedback when used, we as human beings will feel connected with it. If done right it will trigger chemical reactions within the brain, known as pleasure.

Which brings us nicely back to your CRM.

If you are using a CRM to manage your day-to-day business, you’re likely interacting with it more than you interact with your own family. As such, shouldn’t it be as pleasurable as possible to use?

We’re humbled to hear the positive feedback we get from our customers about how nice our system is to use but we know there is always work to be done.

Just like Steve, at UtilityClick we take user experience very seriously and continuously improving the UX is very much part of our roadmap. Over the next few months, we’ll be making even more improvements to ensure that our customers days are that little bit more pleasurable.

Get in touch below if you’d like to be the worm in our apple.

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Come with us if you want to live…

As a sequel to our previous time travelling Insights article, we look now to the present and see how code automation has helped build reliability and intelligence.

If you’ve read part one, you’ll be aware that so far this year we’ve released a whopping 680 upgrades (that’s in the first 6 months of 2020 alone). These range from all-but-invisible performance tweaks, or minor bug fixes, right up to huge modular extensions (like our recent addition of the Water module).

This number of deployments is by no means unusual for us but they do require a significant resource in man and machine power prior to release; specifically when testing.

This is why we have invested so heavily in building an automated testing machine for the future.

Ultimately, we’ve built something that

can't be reasoned with, it can't be bargained with. It doesn't feel pity, or remorse, or fear and it absolutely will not stop. Ever...

Until any potential bugs have been found and tested.

Our Process

Once an upgrade has been coded and signed off by our developers, it enters the testing phase where:

As Miles Dyson or Skynet can attest, it is, of course, impossible to ensure 100% certainty for any technological release. However, with these measures in place, we’re able to mitigate against issues way above the norm and look to provide a seamless transition between versions T-800 and the T-850, and the T-1000 and the T-3000…

The future has not been written. There is no fate but what we make…

So if you’d like to experience a future where you can run multi-site tenders, monitor sales opportunities and forecast commission payments, please ask for a demo.

Latest articles...

“The Wire” vs. CRM Support

Receiving support for a CRM can be a bit like watching the TV show The Wire. You’re…

Read More

Could a CRM give you pleasure?

Ok, you might think that’s a stretch. But could it make you happy…smile even? I’m going…

Read More

We're writers too!

Get energy broker articles
delivered to your inbox.

Enter your email below and we’ll write to you about once every 2-3 weeks.


Where we're going we don't need roads

We know what you’re thinking...

..."Wait a minute, Doc. Are you telling me you built a time machine...out of a DeLorean?"

Yes, yes we have.

Back then we felt we were in a unique position, having experience of both software development and brokering energy. We knew the software we wanted to build didn’t exist and we were confident others in the industry felt the same.

We worked harder than Biff cleaning his manure filled car, to get that first version of our CRM released (and probably smelt worse too). But we were very aware that that was just the beginning.

Fast forward and...

...if my calculations are correct,

so far this year we’ve released 680 upgrades to the UtilityClick system (that’s in the 6 months of 2020 alone).

That number may seem heavy but it’s by no means unusual for us. Each broker is different and we know we must constantly adapt the system to stay current.

Take a look at the release timeline below, detailing our most important updates:

Our Timeline

Major Features Added To The UC CRM

You may think that approaching a CRM to ask for a specific feature to be built just for you would result in a…

..."Why don’t you make like a tree and get outta here?"

response.

But we are a little different – we recognise that our customers drive our platform to be better and so we review every customer suggestion seriously.

Over the past 5 years, throughout this process, we’ve onboarded a team of world-class developers that are excited to be continuously building ingenious new features for our customers – Even if…

...I guess you guys aren’t ready for that yet. Your kids are gonna love it.

Don’t see a feature you require? Not all elements are listed – contact us to check.

If there’s a useful feature that doesn’t exist within UtilityClick, there’s a very good chance we’ll build it.