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Is This Some Kind Of Joke?
(Our Top 5 April Fool's)
You may have seen our Toy Store for energy brokers last week.
Sorry again about that.
You see, as well as developing software for the last 10 years, like the little children we are, we’ve also been rolling out yearly 'April Fools' jokes.
Here we’re looking back at
our favourite UtilityClick fools*
from the past decade...
A Crafty Ale Fool
Brewed for the energy industry
A few years back, we once announced our boldest product pivot yet - into craft beer.
Not just any beer, of course. This was energy industry hops. Leading the lineup were MOP DC/DA IPA and the ever-sessionable PresALE ResALE.
There were labels. There were names. There was, briefly, genuine demand.
Sadly, there was no beer.
Broker Universal Management AI
Here we unveiled a revolutionary AI assistant designed to change the way brokers work forever.
Broker Universal Management, or, B.U.M. for short.
Just say what you want, and it delivers:
"Generate pricing for renewals in the next 28 days."
"Resolve the latest objection from British Gas."
It was seamless. It was powerful. It was extremely well received. One beta user even said:
"Your B.U.M. not only looks great but I can do more with it than I could ever imagine."
We were ready to roll it out to the masses. But in the end, we had to pull the plug.
Energy Crush
The world’s first energy dating app
Finally, a dating app that gets you.
Energy Crush was built for those who’ve tried dating outside the industry... and learned their lesson.
Because we knew non-energy folk:
Don’t appreciate a well-formed pylon They won’t debate the Climate Change Levy over dinner And they definitely don’t respect you when you’ve won a paid-for industry award
So we stepped in.
Tell us your top five energy passions, and we’ll match you with your perfect industry soulmate we said.
From connecting brokers and suppliers… to connecting hearts. It felt like a natural next step.
Now That’s What I Call Energy
The album
Here we briefly entered our musical era.
A full compilation album featuring:
Freddy The Broker Jodie’s heartfelt ode to her Tesla The team’s electrifying group hit, Electrical
It had everything. Anthems. Emotion. Absolutely no distribution deal.
Despite early promise, you won’t find it in any bargain bin... or anywhere at all, unfortunately.
Introducing UtiliToys
The Energy Broker
Toy Store
Our most recent creation - and arguably our biggest yet.
UtiliToys promised a range of essential tools for the modern broker:
Broker Ear Defenders Oops, That’s My Commission - the board game The ever-popular Stress-Relief Gas Pipeline
We even backed it with “research”:
"Studies show that short, tactile interactions can help maintain focus during complex tasks..."
It sounded legitimate. It felt helpful.
It was, again, complete nonsense.
So...
Why do we do it?
April Fool's isn’t just about the joke for us. It's a space where we get to show how we think, not just what we build.
Because behind all the features, workflows, and dashboards... it's just us.
A group of people sat in a room (or on Teams, or occasionally in a shed) trying to make something genuinely useful for brokers.
We're not a huge corporation with layers between us and the people using the software.
We talk to brokers.
We hear the frustrations.
We build around them.
And sometimes we turn them into a toy shop.
Every ridiculous product in that store came from a real moment. The “surely this could be easier” feeling.
That’s the stuff we actually care about.
April Fool’s just gives us a way to say it out loud without sounding like we’re writing a brochure.
We never want to be a faceless platform, lecturing the industry on what it thinks is best.
We're a team of real people, building things we hope make a difference.
*No, our CEO, Andy Hunter, isn’t one of the top UtilityClick fools listed above - shame on you for even suggesting it!
The Oscars Vs. UtilityClick
The Oscars
Vs.
UtilityClick
It’s Oscar season. Which means three-plus hours of speeches 😴, montages 🖼️, polite clapping 👏, backslapping 🥹 and sometimes face-slapping 👊.
If you’d rather skip the marathon, we might have a better option:
A blockbuster demo of PRO CRM, presented by our antithesis of Chris Rock, Andy Hunter 🧔♂️.
No tux. No orchestra playing him off. Just Andy, a screen share, and some very honest software.
The Oscars Vs. UtilityClick
Why Our Demo Beats the Oscars
-
Watching a generic CRM demo can feel like Train Dreams - slow, drifting, and hard to stay awake through.
Our demo focuses on the bits brokers actually care about. No off-track scenic routes.
-
We were brokers, and we’ve lived what happens when you choose the wrong CRM.
It can quickly become One Battle After Another - fighting the system instead of getting work done.
-
Users no longer need to feel like Sinners by bending rules and hacking processes just to get the job done.
PRO CRM removes the need for shortcuts in the first place.
-
There’s no need to bolt unsuitable tools together like the monster of Frankenstein.
Tenders, contracts, suppliers, commissions - they’re all built in, already working together, and behaving themselves.
-
Some platforms lean on big personalities and even bigger promises. You won’t find any Marty Supreme talk here.
Just software doing what it says on the tin.
-
Others coast on Sentimental Value - nice ideas, nostalgic workflows, not much substance.
This demo is practical, occasionally scrappy, and very much not pretending to be Hollywood.
-
There's no Secret Agent sales choreography either.
No calendar traps. No mysterious follow-ups. You watch the demo when it suits you. That’s it.
-
We release often, which helps us wave goodbye to a potential Bug(onia)*
On average, we release improvements every 3.5 days - quietly improving.
-
Generic CRMs try to be everything to everyone.
Energy gets sidelined, and the real pain is quiet and internal Hamnet, but with spreadsheets.
-
Every PRO CRM account runs on its own single-tenant database.
That means F1-level speed, security, and performance - with your data kept entirely to yourself.
*We wholeheartedly apologise for the Bug(onia) one. In all honesty, we'd run out of steam by this point.
Watch the Demo. Skip the Ceremony.
It’s not perfect. It won’t win Best Cinematography. Andy might even click the wrong tab once.
But it’s short, honest, and actually useful.
Which, you could argue, is more than most award shows.
A Very Merry Pants Vs. Pants
A Festive Battle Of
Briefs vs. Trousers
(Sorry, The competition is over but you can still play for fun)
Every Christmas we like to spread a little joy. This year, we also thought we’d spread a little chaos.
Welcome to "A Very Merry Pants vs. Pants", the holiday showdown where national pride, festive spirit, and underwear collide.
What's going on? As you'll likely know, "pants" means something very different on each side of the Atlantic. So we've built a mini-game for our UK and US friends to help decide which one is right, and only one side can claim victory!
Let's see who's winning...
Play For Fun
Choose Your Side
Rack up your score, push your country up the leaderboard, and help settle the greatest linguistic dispute of all time.
The competition has now closed
You can still play for fun
When the competition ended (January 5th 2026, 12pm GMT), the top 5 scorers from each country won a selection of fantastic prizes (as detailed below), including an iPad and Amazon vouchers!
Not to worry - you can still play as many times as you like for fun - your highest score counts for your country's pride.
Team USA
(Trouser Troupe)
1
Toblerone
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2
Toblerone
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3
Toblerone
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4
Toblerone
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5
Toblerone
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Team UK
(Briefs Brigade)
1
Toblerone
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2
Toblerone
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3
Toblerone
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4
Toblerone
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5
Toblerone
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Team USA
(Trouser Troupe)
1
APPLE 11" iPad
Won by Jane who survived for 246 seconds
2
$60 Amazon Voucher
Won by Stevie G who survived for 233 seconds
3
$40 Amazon Voucher
Won by Lucy Lou who survived for 199 seconds
4
$30 Amazon Voucher
Won by Jimmy who survived for 183 seconds
5
$20 Amazon Voucher
Won by Sarah C who survived for 174 seconds
Team UK
(Briefs Brigade)
1
APPLE 11" iPad
Won by Pylon Paul Returns who survived for 1395 seconds
2
£60 Amazon Voucher
Won by Steph S who survived for 952 seconds
3
£40 Amazon Voucher
Won by Bailey T who survived for 885 seconds
4
£30 Amazon Voucher
Won by by HONK who survived for 787 seconds
5
£20 Amazon Voucher
Won by LJD who survived for 722 seconds
(Users who occupied the top 5 positions on January 5th 2026, at 12pm (GMT) were awarded the above prize based on their position within the relevant high-score table.)
Let's celebrate the differences
Why Are We Doing This?
Because energy software might be serious business - but we don’t always have to be.
We build powerful platforms for both the US and UK energy industries, and while the industries share a lot in common, the differences matter too.
Some are technical.
Some are regulatory.
And some are just linguistics... Just like "pants".
So consider this game our festive tribute to those differences - and to all of you who work with us on both sides of the pond.
Disclaimer
This offer is open to UK and USA residents only.
Users occupying the top 5 positions on January 5th at 12pm (GMT) will be awarded the above prize based on their position within the relevant highscore table.
We reserve the right to swap a prize for one of a similar value.
US winners must reside within the USA. UK winners must reside within the UK. We may ask you to verify your location. Failure to provide adequate evidence of residence may result in the removal of your prize.
Your data will only be used for internal purposes and NEVER sold or supplied to a third party.
To ensure fairness we are limiting this promotion to employees and colleagues of the energy management, energy supply and energy procurement industries. For verification purposes, we suggest you use a company email associated with the energy industry. We may contact you directly for verification.
We reserve the right to remove this promotion at any time or swap prizes to those of equal value if exact prizes can’t be sourced.
We love funny names as much as the next person, but any names appearing on the high score table that could be considered rude, vulgar or offensive will be removed, and no prize will be given.
Unfortunately, this competition is not open to UtilityClick employees or their family members.
A Very Merry Attack Of The Energy Pylons
A Very Merry
Meet Billy.
(The likeness to our CEO is purely coincidental.)
He's been out doing some last-minute Christmas shopping. He's grabbed a Nintendo Switch, a lightsaber, a karaoke machine and seven other wonderful gifts.
On Billy's walk home, laden with gifts, something very strange happens. The energy pylons that he passes... they're coming alive and they want his presents!
An idea strikes – the karaoke machine! Quickly powering it up, he begins to sing. What follows is a sound so haunting that even the evil of the energy pylons are powerless to resist...
(Yes, it is quite an unbelievably convenient plot point but we're pretty sure this did actually happen.)
Can you help Billy defend off the angry horde of pylons with just the power of his voice (and a few extra power-ups)? In return, he'll happily share one of his Christmas gifts with you.
Unfortunately our Christmas giveaway is over but you can still play the game for fun.
The Prizes
& Final Prize Winners
Congratulations to the following winners who held the top spot on the leaderboard when the competition closed.
1
Nintendo Switch Handheld
Currently owned by Pylon Paul who survived for 1565 seconds
2
Premium Lightsaber
Currently owned by Laura Jane who survived for 956 seconds
3
Karaoke Machine
Currently owned by WillBU who survived for 882 seconds
4
£/$50 Amazon Gift Voucher
Currently owned by MWesten who survived for 801 seconds
5
Klask Board Game
Currently owned by Bailey T who survived for 783 seconds
6
Instant Print Camera
Currently owned by smburns08 who survived for 773 seconds
7
Remote Control Stunt Car
Currently owned by amybu who survived for 728 seconds
8
MP3 Player
Currently owned by LucyJane89 who survived for 670 seconds
9
The Very Best Of MeatLoaf
Currently owned by EpiNick who survived for 601 seconds
10
Lynx Gift Set & 24 Krispy Kreme Doughnuts
Currently owned by Leanne who survived for 560 seconds
Disclaimer
This offer is open to UK and USA residents only.
Your data will only be used for internal purposes and NEVER sold or supplied to a third party.
To ensure fairness we are limiting this promotion to employees and colleagues of the energy management, energy supply and energy procurement industries. For verification purposes, we suggest you use a company email associated with the energy industry. We may contact you directly for verification.
We reserve the right to remove this promotion at any time or swap prizes to that of equal value if exact prizes can’t be sourced.
We love funny names as much as the next person but any names appearing on the high score table that could be considered rude, vulgar or offences will be removed and no prize will be given.
Unfortunately this competition is not open to UtilityClick employees or their family members.
Coffee Morning For The Energy Industry
An Energy Industry
Coffee Morning
Hey Energy industry! We know Mondays can sometimes be a slog! So we'd like to offer a boost to start the week. A caffeine boost to be exact.
Let's Call it
We love creating software that boosts productivity. In fact, boosting the energy industry is what has driven us since 2016.
But what boosts us?
Coffee, that's what!
If you fancy a cup on us to start the week then head over to the UtilityClick LinkedIn page.
As this Monday we're giving away coffee vouchers to anyone working in the energy industry who's in need of a brew.
We've set it up as an event, so all you have to do is enter your details and we'll send the first 5 UK & US submissions a voucher for a well-known coffee shop (don't worry there's no actual event to attend).
Good To Know
We need your details to send the voucher but that's it. Your details will only be used for voucher sending and we won't keep a record.
One More Thing:
...But the Monday good times don't stop there! For every submission we receive on Monday, we'll donate to Macmillan Cancer Support. So even if you're not one of the first five to grab a coffee, we'll be sending a donation on your behalf to a great cause.
Macmillan Cancer Support is a fantastic UK charity that runs donation drives through coffee mornings to help raise funds for people and families suffering from cancer.
If you've benefited from a free coffee from us, please consider sending them the money that you would have spent via a donation.
The Christmas Energy Pylon
The Humble
Energy Pylon
We’re in full packing mode and have been posting these to our friends and colleagues in the industry. PLUS: We have a select few to give away below upon request.
We’re including some decorations (with real lights, tinsel and baubles) to get you started but we’d love to see what other creative ideas you come up with.
Share your creations on LinkedIn with #ChristmasPylons for a chance to win prizes.
Nice To Know: The wood used to create this pylon has already been replanted and the packaging is 100% recyclable.
As a thank you for your continued support, we’re giving away a limited number of actual UtilityClick energy pylons! Simply enter your details below and we’ll get one sent out.
Merry Christmas and Happy New Year
from all of us here at UtilityClick.
Disclaimer
This offer is open to UK and USA residents only.
Your data will only be used for internal purposes and NEVER sold or supplied to a third party.
To ensure fairness we are limiting this promotion to employees of the energy management and energy procurement industries. For verification purposes, please use a company email associated with the energy industry. We may contact you directly for verification.
We reserve the right to remove this promotion at any time.
We have a limited number of Christmas pylon packs to give away and will issue them on a first come, first served basis. Successful submission of your details does not guarantee a free gift.
The Energy Trumps Card Game
We love to play
We play when we’re creating software and we play when thinking up complex solutions. It’s what pushes our energy software above and beyond, whilst allowing us to add a bit of personality into what we create.
This Christmas we’ve enjoyed creating something a little bit different, it’s something we think could be the perfect gift for that ‘special someone’ in your life.
Presenting: The Energy Trumps card game.
You’ve no doubt had the same highly contested discussions around your offices that we’ve had. “What’s better, West Burton Power Station or The Titanic?” or “Who’s got more sex appeal, a hamster or the entire nation of Germany?“.
With our Energy Trumps Game, you and your loved ones can spend Christmas discovering the answers to this and more, whilst also enjoying some unforgettable fun as you play.
As a thank you for your continued support, we’re giving away a limited number of physical copies. Simply enter your details below and we’ll get one sent out.
Merry Christmas and Happy New Year
from all of us here at UtilityClick.
Disclaimer
This offer is open to UK and USA residents only.
Your data will only be used for internal purposes and NEVER sold or supplied to a third party.
To ensure fairness we are limiting this promotion to employees of the energy management and energy procurement industries. For verification purposes, please use a company email associated with the energy industry. We may contact you directly for verification.
We reserve the right to remove this promotion at any time.
We have a limited number of packs to give away and will issue them on a first come, first served basis. Successful submission of your details does not guarantee a free gift.
Twas The Week Before Christmas
Before you go, grab a...
Free Coffee
(a small gift from us to you)
In this world of climate change and endless landfills, we thought it prudent not to send a physical version of our Christmas card this year.
Instead, we’d like to invite all our friends in the energy industry to a cup of warm Christmas coffee on us.
Simply fill out the form below and we’ll email over a gift card to redeem at your local Starbucks coffee house.
Disclaimer
This offer is open to UK and USA residents only.
Your data will only be used for internal purposes and NEVER sold or supplied to a third party.
To ensure fairness we are limiting this promotion to employees of the energy management and energy procurement industries. For verification purposes, please use a company email associated with the energy industry. We may contact you directly for verification.
We reserve the right to remove this promotion at any time.
A Gift Guide For Energy Brokers
A Gift Guide
for Energy Brokers...
(according to the movies)
Unsure what to get that special Energy Broker in your life? We’ve taken inspiration from some Christmas movie classics to bring you the definitive present list to spoil a TPI with (and you probably already have them in your home!)
A White Vest
As worn by John McClane in Die Hard
It’s Christmas so it’s time to dispense with the formal and get comfortable. Give them a sleek white vest to relax in. All the better if they accidentally spill some red cranberry sauce down the front.
They’ll be so impressed they’ll be sure to say:
"Yippee-Ki-Yay M..."
World's Best Cup of Coffee
As championed by Buddy in Elf
We know what it’s like, the kids will have you awake long before the sun comes up, eager to open those presents. So give that special broker the helpful wakeup they’ll need with the world’s best cup of coffee.
One sip and they'll be saying:
"You did it! Congratulations! Great job everybody... It's great to meet you"
A Gangster Movie on VHS
As watched by Kevin in Home Alone
Everyone loves a good gangster flick so grab them a classic oldie and cuddle up on the sofa with some popcorn.
Just make sure you choose a good one, otherwise they’ll be saying:
"I'm gonna give you to the count of 10, to get your ugly, yella, no-good keister off my property..."
Keep the change, ya filthy animal!
From all of us here at UtilityClick!
Have a great Christmas!
Further reading...
Nothing found.