A

(Not-So-Serious)

Guide ForUK To USBusiness

Transatlantic trade is in the headlines again. While politicians argue over tariffs on steel, whisky, and tea, there’s another UK export quietly landing on US shores every day: business conversations.
If you’re a US energy broker, these chats can be valuable - UK companies can bring market expertise, technology honed in one of the world’s most competitive deregulated energy markets, and the occasional charming accent.
You've likely noticed it - British business etiquette can be as polite as Mr Bean apologising to a lamppost but if you've ever wondered, "What do they really mean?". Read on, you're in luck.
Here’s yourUnofficial British-to-AmericanDecode Book:

  • What Brits say:"Happy to help"
  • What Brits Mean:I am absolutely not happy to help. I'm fuming, but socially obliged to appear helpful.

  • What Brits say:"It's just a suggestion"
  • What Brits Mean:It's not. It's the only correct option here, and I need you to realise that.

  • What Brits say:"Let's agree to disagree"
  • What Brits Mean:I am right, you are wrong, but I'm bored and want to move on.

  • What Brits say:"Don't worry about it"
  • What Brits Mean:I will never, ever, ever, forget this. Ever.

  • What Brits say:"Absolutely no rush, whenever you have a minute."
  • What Brits Mean:Stop everything you're doing and do it now!

Ok, our tongue is firmly in cheek

But here’s where we drop the act…

When it comes to running your brokerage, PRO CRM doesn't do "no rush" or "let's agree to disagree."
It bulldozes through inefficiency.

We know the US market pain points:

  • Reconciling commissions across dozens of suppliers with different payment schedules.
  • Managing multi-site and national accounts without drowning in spreadsheets.
  • Chasing suppliers for status updates when you could be closing deals.
  • Losing days to manual uploads, mismatched data, and rejected contracts.
  • Missing renewal windows because your "system" is buried in someone’s inbox.
That's why we built PRO CRM for US Brokers. To tackle these and many other navigable pain points.
PRO CRM doesn’t smile sweetly and say “no rush” to any of that. It was built in the UK and optimised for the US energy broker market.
With it, you and your team will be:
Pricing entire portfolios in minutes, tracking every commission dollar, flagging renewals before they expire, and keeping supplier comms in one tidy place.
Polite on the outside.

Brutally effective on the inside.

Request A Demo

"You helped save us over $100,000 in missed commission"

Jim Risk – Statistical Energy

Read The Full Testimonial

Privacy Preference Center

Privacy Preferences