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Back in the year 2000, you'll likely recall how the rock band Metallica took out their frustrations on the music sharing platform, Napster. They brought a lawsuit against the company that effectively brought Napster to its knees and removed it from our computers.
Turn the Page and in its place, a savvy Steve Jobs took that idea, added some legality and developed the process into the multi-billion dollar practice of instantaneous music purchase & delivery that we know today.
Cue our Sales Director, Andy Hunter who recently likened this digital revolution in the music industry to that of the current situation with energy suppliers and their difficulties in adapting to digital.
He wrote:
"Energy Suppliers that don't fully embrace digital will get left behind. Just like within the music industry - It took a Napster inspired Steve Jobs to create a digital solution that felled major players who were resistant to change. Suppliers that refuse to automate will go the same way as Virgin Music and HMV."
Suppliers completely embracing digital is a (Lars Ulrich) drum that you will undoubtedly have heard banged many times before, but this time it appears to be different.
At UtilityClick, we're having more conversations with suppliers on this subject than ever before. There is undoubtedly a shift in focus following the multitude of events over the last two years, not forgetting of course OFGEMs strategic review that looks to affect commission transparency, due October 2022 (UK only).
So how can we all play our part?
Brokers, Suppliers and UtilityClick
We need to come together.
Energy Brokers:
We hear you - You want automated tendering, you want better communication, and you need suppliers to catch up with your digital processes.
Suppliers:
We know your desire to become lean. You need automation in place to react to the ever-changing market.
Connect with us. Tell us where you struggle, and what you need - We then can work with you to build it.
What is UtilityClick doing?
We've already started. In 2022 we're investing hugely in building smart automated portals for TPI customers and the suppliers themselves.
There is a massive desire from us to be part of this radical change in the energy industry and we need your input to make it happen.
You might say, Nothing Else Matters.
Further reading...
The Broker’s Bluffer’s Guide
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